Starting A Takeaway Restaurant: Smart Marketing Tips
A takeaway start-up requires a comprehensive but realistic marketing plan. Having a clear marketing framework enables a business owner to plan and implement effective advertising, sales and promotions activities in order to generate more sales and capture bigger customer base. It is common knowledge that a majority of people love takeaways; they are nutritious, delicious and the ideal choice for family or group dining. But since there are so many takeaways in the UK, it is hard to differentiate one’s business from the competitors across the street.
Here are four basic areas to consider when developing a marketing plan for a takeaway business.
Find out about one’s Customers
Not knowing about one’s customers, their tastes and preferences is likened to groping in the dark for an something that is out of reach. Doing simple surveys can help to make informed decisions, improve services to existing customers and introduce new dishes in the menu or services to attract new customers. Understanding customers also help to eliminate business risks such as knowing how much food to store so as to reduce excessive wastage or providing facilities for long queues during peak hours to improve service. This can also save on the amount of takeaway insurance premium in the long run because liability tends to reduce over time after one gains better understanding about customers and operations.
Marketing Strategy – Best Ways to Attract Customers
After learning about customers, it will be easier to plan effective ways to reach them. For example, if many customers tend to be students, they may be interested in value or combo packaged meals. You can even announce the latest promotion through social media networks or mobile messaging.
Sell Your Brand
Most importantly, you must promote your branding at every opportunity. As takeaways are so prevalent in the UK, you should aim to stand out from the crowd. Strive to distinguish your takeaway as the one that offers the best “sze chuan shrimps” or the one that “guarantees deliveries within 10 minutes”, for example. However it is important to not over promise as that can lead to mistakes an in the worst cases subject the business to legal liability, you need to be familiar with the risks of owning a takeaway restaurant. Takeaway insurance however protects takeaways from many liabilities. But over promising may mean placing one’s business at greater risks, such as poor word of mouth if you can’t deliver.
Launch effective Advertising and Promotion
Finally, you should engage in effective advertising and promotion activities to reach target customers. It is good to consider advertising mediums that are based on the locality where your business is, such as community websites, community newsletters, banners, notice boards, phone directories, takeaway website directories, posters, brochures or coupons. A popular and inexpensive promotion today is the use of blogs and social media such as Facebook, Twitter or MySpace sites. It is also good to learn what other takeaways are doing so one can stay ahead of current trends.
Finally, one’s plan for marketing a fast food business should be realistic and should also include future plans on how to expand one’s customer base. The most important thing is to ensure one has the peace of mind that one’s business is protected and covered by a takeaway insurance policy so that one can fully concentrate on planning and implementing ways for business growth and achieving greater returns.
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